Our Services

Strategy Services

  • Icon for "Marketing Strategy & Planning"

    Marketing Strategy & Planning

    Target market research; go to market plans and critical paths, content marketing, social media, PR campaign planning & advisory linked into your business and sales objectives

  • Icon for "Branding & Corporate Identity"

    Branding & Corporate Identity

    Corporate identity creation and application, web site design & development, branding guidelines

  • Icon for "Product Marketing"

    Product Marketing

    Message frameworks, positioning, sales collateral (whitepapers, case studies, sell sheets, datasheets) and marketing offer design and creation, and web site content

  • Icon for "Media, Analyst and Investor Relations"

    Media, Analyst and Investor Relations

    Press release and feature release development, press tours and media briefings, feature article pitches and submissions, outreach and word of mouth campaigns to press, analysts, bloggers and other influencers in today’s communications and social media marketplace.

  • Icon for "Public Markets Expertise and Advisory"

    Public Markets Expertise and Advisory

    Story development, analyst and investor road show presentation development, quarterly press releases and annual reports.

Creative Services

  • Icon for "Writing and Editing"

    Writing and Editing

    Press releases, brochures, sell sheets and datasheets, ebooks, promotional and advertising copy, feature stories, case studies, blog articles, newsletters, whitepapers.

  • Icon for "Social Media Outreach"

    Social Media Outreach

    Channel analysis, set up and social media engagement programs

  • Icon for "Brand Journalism"

    Brand Journalism

    Feature story development in support of brand journalism programs leveraging journalism best practices and CP/AP style

  • Icon for "Web"


    Web site strategic planning, site navigation structure, web content creation, SEO optimization and site design and development

  • Icon for "Advertising"


    Media planning, offer development, print advertising and banner development for effective lead generation.

  • Icon for "Design"


    Exceptional and creative design services including logos, advertising, banners, brochures, web sites and product packaging

  • Icon for "Events"


    Seminar, AGM, tradeshow project planning and design, tradeshow gear and giveaways

  • Icon for "Promotional"


    A full spectrum of promotional ware for tradeshows, recognition.

Ellyn is top notch and delivers great coverage. We were recently featured in the Globe and Mail, Marketing Magazine, and a cover story in Broadcaster Magazine. It is always awesome working with her. Her enthusiasm and attention to detail is rare in this industry. She delivers!

James Stewart, Director, Founder, Chief Creative, Geneva Film Co.

Our Approach

Our goal is to help our clients craft a compelling message and brand image that is attractive, polished and clear, allowing them to compete on the world stage and realize their marketing potential.

We work consultatively with you as a virtual member of your organization to examine your existing marketing approaches and create better and more effective ways to build your name, reach your customers, and make a difference on the bottom line.

Let Ignition Help You

I rely heavily on Ellyn’s abilities to provide the necessary content that feeds into our strategic marketing campaigns and public relations activities. Without fail her work is on-target, on-time and provides great value to our business. She is a consummate professional that I would not hesitate to recommend.

Kristin Roberts, Manager, Covisint Partner Marketing

Our Work

Our client list is 100 percent built through word of mouth referrals. In an age where customer service is more the scarcity than the norm, we pride ourselves on building long lasting relationships with companies based on trust, quality of work, expediency and mutual respect.

Ellyn is a true gem! She has a deep knowledge of her field with a superb ability to capture and refine raw concepts to final output. She is confident and caring and above all a pleasure to work with. We at ANTVibes have greatly benefited from her talent and her creativity in becoming a better company.

Vigen Nazarian, CEO, ANTVibes

Our Partners

Ellyn is an exceptional marketing professional. Her ability to understand a business challenge out of the box is unmatched. She has a vast reservoir of marketing strategy and execution and is amazingly accessible to our constant and ever changing demands. She is the ultimate “secret weapon” for a company’s success.

Andrew Kordek, Co-Founder, Trendline Interactive


  • Ellyn Winters, Chief Marketing Officer

    Ellyn Winters, Chief Marketing Officer

    My focus is on delivering creative marketing advice and leadership to the high technology sector. As a seasoned marketing executive and business communicator, I bring to the table a well rounded understanding the go-to-market challenges facing companies from start up phase through to maturity. I work as an extension to existing marketing teams, and as the “virtual VP of Marketing” for smaller firms who need senior marketing horsepower and expertise.

    Best of all, I’m not a consultant that advises, but leaves others to do. I’m unique in my ability to move from strategy development & design to tactical execution across the full marketing mix to transform a company’s corporate and brand identity from lackluster to brilliance.

  • James Robinson, Managing Director and Chief Creative Officer

    James Robinson, Managing Director and Chief Creative Officer

    I founded Ignition back in 1995 to provide my clients with exceptional creative at an attainable cost. I’ve spent 20+ years as a creative strategist and art director serving a broad range of clients in all sectors.


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